Post by account_disabled on Feb 25, 2024 6:39:18 GMT
The to all athletes. And thats exactly why we can identify with what makes Nike as a brand usually associated with the greats of sport approachable and authentic. The hero or main character Once the plot is set its time to find a suitable hero or heroine. It is important here that it is someone with whom your target group can identify. The main character should appear authentic and relatable. Thats why stories of real people work better here than for example wellknown celebrities or fictional characters. its protagonists are real outwardly completely different women in whom every consumer can see themselves.
In the case of Nike we are even dealing with real antiheroes. The commercial deliberately aims to focus on the weaknesses of the protagonists and to transform the failure Switzerland Mobile Number List associated with negative feelings into something positive even if you fail its only the attempt that counts because were all just human. Tell the story You have your plot you have your main character now you can tell your story. As I said we want to trigger emotions and the best way to do that is with dramaturgy. In order to create an optimal arc of suspense.
The classic scheme of the heros journey is suitable The main character is presented with a challenge and is initially hesitant to accept it. But with a little help she decides to do it. On her way to her goal she is confronted with setbacks and hurdles which ultimately culminate in the socalled climax the climax of tension. Ultimately the main character passes the test and is rewarded for his tasks before returning to his normal life rich in rewards and experiences. This may sound quite extensive and complex at first glance but storytelling in marketing is not about writing a sprawling adventure novel. Its more about small everyday stories and situations that everyone can identify.
In the case of Nike we are even dealing with real antiheroes. The commercial deliberately aims to focus on the weaknesses of the protagonists and to transform the failure Switzerland Mobile Number List associated with negative feelings into something positive even if you fail its only the attempt that counts because were all just human. Tell the story You have your plot you have your main character now you can tell your story. As I said we want to trigger emotions and the best way to do that is with dramaturgy. In order to create an optimal arc of suspense.
The classic scheme of the heros journey is suitable The main character is presented with a challenge and is initially hesitant to accept it. But with a little help she decides to do it. On her way to her goal she is confronted with setbacks and hurdles which ultimately culminate in the socalled climax the climax of tension. Ultimately the main character passes the test and is rewarded for his tasks before returning to his normal life rich in rewards and experiences. This may sound quite extensive and complex at first glance but storytelling in marketing is not about writing a sprawling adventure novel. Its more about small everyday stories and situations that everyone can identify.