Post by account_disabled on Mar 12, 2024 6:20:35 GMT
As a blogger you have probably encountered the problem of creating content in sufficient quantity and frequency to attract stable traffic. Even in times of weakness, you may have reconsidered whether your blog is really interesting for the audience you are targeting. The key to solving these common obstacles and doubts is to have a content marketing strategy that guides us through the amazing but sometimes exhausting process of content creation. BENEFITS OF A CONTENT MARKETING STRATEGY You may think that a content marketing strategy is only necessary for big projects that make money. Nothing further. It doesn't matter if your blog is a hobby or if it has a professional or economic purpose. Precisely, the essence of a strategy of this type is that its actions must be connected to your own objectives. However, the benefits, whatever the nature of your project, are numerous. We highlight some: It will give you better results in the dissemination of your content. You will reduce your workload. You will create content thinking even more about your readers. You will really take advantage of social networks.
You will make a difference with other competing blogs. THE STEPS TO CREATE YOUR STRATEGY Think of the content marketing plan as a roadmap that tells you where the marked path continues and that includes some basic elements. Ours will contain information about our goals, the audience we are targeting, what we want to say and our strategy on each channel. Set your goals: It's time to ask yourself why we do what we do. What objective do we have with our blog? What needs do we detect? If what we want is to improve our blog, a "none" or "nothing" is not worth an answer. These are some of the most common Phone Number List objectives: Generate traffic Get more followers on social networks Loyalty your fans Generate more interaction Get more income Even more important than setting your goals is asking yourself, how am I going to measure whether or not I meet those goals? This is where metrics come in, which are nothing more than indicators that tell us if something is being met or not. Of course, be careful with so-called egometric or vanity metrics, that is, those that are really designed to satisfy our ego but do not provide relevant information.
For example, you can find out how many visitors your blog has had from a Facebook ad campaign. However, does it help if 95% of those visitors have left as they came? Another example, the total traffic of a website can only grow (it is natural, so it says very little). The important metric would be the percentage of visitors we consider active or valuable. Who am I addressing?: Rule number 1: you are not your audience, no matter how much you like how you write
. Here it's not even about knowing the shoe size of your followers. But it is useful to establish profiles that represent your readers. To do this you will need to find some information. We propose the following methods: Dive into Google Analytics statistics: Do you find sociodemographic data that you can rescue? Age, sex, geographical origin and even website categories they usually visit constitute valuable information to begin to get a more precise idea of our audience. Investigate on the networks: Interact with your followers. Ask them things. Look into their profiles. We even recommend doing a little spying on the profiles of your competitors' followers, who may also follow you.
You will make a difference with other competing blogs. THE STEPS TO CREATE YOUR STRATEGY Think of the content marketing plan as a roadmap that tells you where the marked path continues and that includes some basic elements. Ours will contain information about our goals, the audience we are targeting, what we want to say and our strategy on each channel. Set your goals: It's time to ask yourself why we do what we do. What objective do we have with our blog? What needs do we detect? If what we want is to improve our blog, a "none" or "nothing" is not worth an answer. These are some of the most common Phone Number List objectives: Generate traffic Get more followers on social networks Loyalty your fans Generate more interaction Get more income Even more important than setting your goals is asking yourself, how am I going to measure whether or not I meet those goals? This is where metrics come in, which are nothing more than indicators that tell us if something is being met or not. Of course, be careful with so-called egometric or vanity metrics, that is, those that are really designed to satisfy our ego but do not provide relevant information.
For example, you can find out how many visitors your blog has had from a Facebook ad campaign. However, does it help if 95% of those visitors have left as they came? Another example, the total traffic of a website can only grow (it is natural, so it says very little). The important metric would be the percentage of visitors we consider active or valuable. Who am I addressing?: Rule number 1: you are not your audience, no matter how much you like how you write
. Here it's not even about knowing the shoe size of your followers. But it is useful to establish profiles that represent your readers. To do this you will need to find some information. We propose the following methods: Dive into Google Analytics statistics: Do you find sociodemographic data that you can rescue? Age, sex, geographical origin and even website categories they usually visit constitute valuable information to begin to get a more precise idea of our audience. Investigate on the networks: Interact with your followers. Ask them things. Look into their profiles. We even recommend doing a little spying on the profiles of your competitors' followers, who may also follow you.